Adobe

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Creative Cloud subscriptions plus the commercially-licensed Firefly models.

Publicly listed Creative Software

What this position signifies

Adobe is where the market tests whether generative AI expands an incumbent or replaces it. The defence is commercial safety — Firefly is trained on licensed content, which matters to enterprise customers who cannot risk copyright exposure. The bear case is that cheaper generative tools erode seat growth. Recurring subscription revenue makes the position steadier than that debate suggests.

What actually moves it

  • Creative Cloud net new subscriptions
  • Firefly monetisation
  • Generative tool competition
  • Enterprise licensing safety
Deposit sections

Amounts for Adobe

Four ways to hold this position. The tier you choose sets the minimum, the holding period, and how actively the allocation is managed.

Explorer
$1,000
up to $9,999
Minimum hold · 90 days

Thematic entry exposure. Your capital tracks this name inside the wider AI basket rather than as a standalone holding, which spreads single-company risk.

Deposit at Explorer
Accelerator
$10,000
up to $49,999
Minimum hold · 180 days

A direct weighting. The allocation is concentrated in this specific name, so performance tracks the company rather than the basket average.

Deposit at Accelerator
Frontier
$50,000
up to $249,999
Minimum hold · 12 months

A concentrated position with quarterly rebalancing and access to the desk research note published on this name each quarter.

Deposit at Frontier
Venture
$250,000
and above · by arrangement
Minimum hold · 24 months

Long-horizon capital. Suited to pre-IPO and early-stage exposure where the position is illiquid and the return, if any, is realised at a liquidity event.

Deposit at Venture