Amazon

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A retail and logistics network wrapped around the most profitable cloud business in the world.

Publicly listed E-Commerce & Cloud

What this position signifies

Two businesses in one position. Retail supplies the revenue and the headlines; AWS supplies most of the operating profit. Holding Amazon means your return depends far more on AWS margin and advertising growth than on how many parcels move, which is why the stock often reacts to cloud numbers and shrugs off retail ones.

What actually moves it

  • AWS margin and backlog
  • Advertising revenue
  • Fulfilment cost per unit
  • Consumer discretionary spending
Deposit sections

Amounts for Amazon

Four ways to hold this position. The tier you choose sets the minimum, the holding period, and how actively the allocation is managed.

Starter
$500
up to $4,999
Minimum hold · 30 days

A single-position entry. You hold a fractional allocation of the instrument and take the full price move, up or down, with no leverage applied.

Deposit at Starter
Growth
$5,000
up to $24,999
Minimum hold · 90 days

A managed allocation. Your capital is averaged into the position across several entries to smooth out the entry price, and dividends where paid are reinvested.

Deposit at Growth
Premium
$25,000
up to $99,999
Minimum hold · 180 days

A hedged allocation. The core position is paired with a downside hedge so a sharp drawdown in the underlying is partially offset, at the cost of capping some upside.

Deposit at Premium
Institutional
$100,000
and above · by arrangement
Minimum hold · 12 months

A mandated allocation with a named portfolio manager, custom rebalancing bands and monthly written reporting on the position.

Deposit at Institutional

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